The Power’s Already Under the Hood
How established automakers can outpace EV pure-plays by connecting what they’ve already built.
With McKinsey stating 45% of car buyers will be Millennials & Gen Z this year and Cox Automotive stating that 60% of car buyers now prefer an online purchase experience, we’ve been thinking a lot about what it takes for established automakers to deliver a seamless online purchase experience (primarily for EVs).
It is not about new tools, it’s about connecting the ones already in place for the brand, dealership and customers; and that is where the LiftForward platform thrives.
When digital, dealership, financing, and upgrade moments flow together, the experience becomes more personal, more efficient, and more valuable — for everyone involved.
Take a read and let's keep pushing the conversation forward.
Fintech + Paytech: The Bridge to Simplicity, Loyalty, and Growth
The intersection of Fintech and Paytech is not a distant future—it’s happening now, shaping how businesses drive customer loyalty and lifetime value.
We see it every day—businesses that seamlessly integrate Fintech and Paytech aren’t just improving transactions; they’re building lasting customer relationships.
From frictionless payments to embedded financing, the companies that get this right are driving loyalty, retention, and higher lifetime value—are you seeing the shift in your world?
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Seamless Payments, Lasting Loyalty: The Power of Integrated Upgrades
Loyalty isn’t just about rewards—it’s about making life easier for customers.
By integrating Upgrades into seamless payment solutions like Mastercard OneCredential—and partnering with experts like LiftForward—you can remove friction, keep customers engaged, and build lasting relationships.
Take a read and let's keep pushing the conversation forward.